Webinars let you connect with your audience, get insight into your sales funnel, and discuss and sell your products online. If you want to use webinars to drive sales, you need a high-quality webinar platform that delivers a smooth experience. Streaming a choppy, low-quality video won’t inspire conversions and can do more harm than good.
These days, you can find numerous webinar platforms for selling products online. However, not all of them are reliable, easy to use, and secure. Fortunately, we can help.
If you’re interested in learning what webinar platforms can be used for selling products online, you’ve come to the right place. Here, we’ll discuss the best platforms and their features and help you make the right choice.
The Best Webinar Platforms to Sell a Product Online
Here’s an overview of the best webinar platforms you can use for selling your products online:
Zoho Meeting is an online platform for hosting meetings and webinars. Since it offers both webinars and video conferencing, Zoho Meeting can be a great two-in-one solution for those who want to sell their products online. Sellers can use it for product demos and collaboration with team members.
One of the advantages of this platform is that attendees aren’t required to download a program or app to attend a meeting or a webinar. All they need to do to join a session is click on the provided link.
Zoho Meeting offers exceptional features like screen sharing, live chat, or creating Q&A and polling. Hosts can even make an attendee the presenter.
The developers take security very seriously and offer a wide range of features that guarantee the users’ privacy. The platform uses reliable encryption protocols, lets users lock meetings and webinars and control who attends them, allows two-factor authentication, etc.
Zoho Meeting can be integrated into websites. Hosts can embed registration forms on their websites, making the process easier for their audience. The platform lets hosts take notes about their webinars and meetings, add co-hosts, share files, and much more.
The platform can be used on both computers and mobile devices without difficulty. Best of all, it has an intuitive interface, so even those who aren’t tech-savvy will have no problem using it.
One of the potential drawbacks users should keep in mind is that the platform doesn’t offer advanced features. However, it’s more than enough for selling products online, engaging the audience, and tracking performance.
Livestorm is a popular video conferencing and webinar platform. It provides integrated tools that you can use to manage video events.
Many users agree that Livestorm is an excellent platform for product demos. It lets users create polls, answer questions, share files, display emojis, and much more. These options are great for engaging the audience, asking them about their opinions regarding a particular product, and clearing up potential uncertainties.
Livestorm is also beneficial for tracking performance. Users can track attendance, registration, and participant engagement to determine their webinar’s success. These insights can be valuable in the long run and provide a clear picture of the progress.
The platform is suitable for when multiple people participate in a webinar. Moreover, it lets users automate certain parts of the webinar, so they can focus on giving the presentation.
While Livestorm has numerous advantages, it’s not flawless. One of the biggest drawbacks is that it’s a browser-based program. Therefore, the audio and video quality may not be great if the host is using an outdated browser or has a slow internet connection.
Demio is a platform that offers a simple and engaging experience to the audience and has a wide range of promotional tools. One of the biggest reasons Demio is so popular is its intuitive, user-friendly interface, both for the host and the audience.
Hosts can set up their webinars in a matter of minutes. It’s a great platform for beginners since it features a simple design. More importantly, the audience can access Demio webinars without downloading anything.
Those who use Demio as a webinar platform for selling products online agree that one of the platform’s best features is the chance to present both live and on-demand webinars. Hence, hosts can hold webinars in front of a live audience or prerecord them and send them to interested parties.
Just because Demio has a simple interface doesn’t mean it doesn’t offer exceptional promotional and automation tools. With Demio, hosts can use pop-up offers, CTA features, and automated emails. Moreover, they can record their webinars and send them to the registrants after the event.
One of the drawbacks of this platform is that the price quickly ramps up for hosts with more than 50 and more than 150 attendees.
Those who want to host webinars with a large audience should consider GoToWebinar. This platform lets up to 3,000 attendees join a webinar. Attendees don’t have to download an app or a program to join webinars, which is another plus.
Many hosts like GoToWebinar due to its exceptional features that make using the platform, engaging the audience, and monitoring progress much easier. For example, hosts can create a survey for the participants and ask them about their preferences, needs, and opinions about the product they’re selling. They can also create custom email invitations, reminders with predefined templates, and confirmations, all while tracking the stats in real time.
Another advantage of this platform is the wide range of integrations it allows. GoToWebinar can be integrated with CRM tools like Salesforce and HubSpot and marketing tools like Eloqua and Marketo. It also works great with Google Suite, Slack, Shopify, Asana, and many other programs and apps.
Unfortunately, GoToWebinar doesn’t have a free version users can try out before purchasing a subscription. This could potentially be a deal-breaker for many of them.
Many users agree that WebinarJam is one of the most intuitive webinar platforms for selling products online. It’s excellent for selling a product during the webinar because of the CTA pop-ups hosts can set up. This allows the audience to purchase the product in only a few clicks. Moreover, the platform has a chat feature so the audience can communicate easily with the hosts and ask questions about the products.
WebinarJam allows up to six co-hosts who, in turn, can give attendees presenter status. Hosts can also record webinars and share them with the attendees.
Like many other similar platforms, WebinarJam is easy to set up and use, both for the hosts and the audience.
This platform is great for live webinars. However, those who want to record on-demand webinars will need to use a different program.
GetResponse is advertised as a complete webinar marketing solution that can help sellers increase conversion rates and engagement.
First and foremost, this is a webinar platform with an intuitive interface. It lets hosts schedule webinars, set reminders, and share their events on social media platforms. Additionally, the platform is home to numerous marketing tools like autoresponders, list segmentation features, custom emails, surveys, polls, offers, etc. GetResponse lets hosts send automatic thank-you notes to those who register for a webinar, which can leave a great impression on potential buyers.
Many users like that this platform has a built-in whiteboard for drawings and notes. This can be particularly useful to hosts when discussing their product and its features.
A potential drawback of the platform is that it can be a bit challenging to set up. This can be especially true for users who haven’t used similar platforms before.
EasyWebinar is a comprehensive solution for automated and live webinars. It offers plenty of features for engaging the audience and ensuring the webinars are high-quality. For example, the platform provides HD video, pre-made sales funnels, a live chat feature, a multi-presenter option, screen sharing, Q&A, etc. These are only some of the features available on this amazing platform.
EasyWebinar lets hosts draw and take notes on a built-in whiteboard. This feature comes in handy when hosts have to explain certain parts of a product or represent a feature with a drawing.
Like many similar platforms, Easy Webinar allows hosts to create surveys and polls to get insight into what the attendees think about their product or a related matter.
Another perk this platform offers is the free version that lets users host up to five attendees. With this version, hosts can create registration forms, tests, polls, and surveys. The free version can be an excellent way for users to explore the platform’s interface and options. After some time, users can determine whether subscribing to one of the premium plans is worth it.
While it offers a free version, the paid plans are pricier than many other similar platforms, which could be a significant disadvantage to many users.
Embrace the Technology
Gone are the days when you had to go door to door to sell products. While this can still be an effective strategy, many people prefer selling and buying products through one of the webinar platforms. When choosing the right platform, consider how many attendees you’ll have and what features you want to use. Remember to keep your webinars engaging and allow your customer to purchase the product during sessions.
Have you ever used a webinar platform to purchase or sell products? Which one did you like best and why? Tell us in the comments section below.